What is a Win Loss Dashboard Report by Person, Deal and Industry?

Win Loss dashboard reports are considered strategic sales improvement tools and are often used by sales executives and sales team members to analyze why and where deals are won and lost. Some of the key functionality in this type of dashboard report is that it provides both graphical and transactional views of the sales data. The information analyzed is based on the deal status field on the closed opportunity transactions in the CRM system. The report slices the win loss information into three categories: 1) Won/Lost deals by size, 2) Won/Lost deals by sales person, 3) Won/lost deals by industry. Metrics include the number of deals, win/loss ratio per sales person, and the amount of revenue that was won or lost. The bottom of the report (not visible in the screenshot below) contains all the individual transactions for more in-depth drill down. You find an example of this type of dashboard report below.

Purpose of Win Loss Analysis Dashboard Reports

Companies and organizations use Win Loss Reports to understand which type of deals are won or lost and to analyze the ability of the sales team to close deals. When used as part of good business practices in a sales department, a company can improve its sales revenues and win ratio as well as reduce the chances that weak spots in products, teams or sales strategies are not quickly detected and improved upon.

Win Loss Analysis Dashboard Report Example

Here is an example of a Win Loss Report by Deal Size, Sales Person and Industry.

Win Loss Dashboard Report Example by Person and Deal Size and Industry

Win Loss Dashboard Report Example by Person and Deal Size and Industry

You can find hundreds of additional examples here

Who Uses This Type of Dashboard report?

The typical users of this type of dashboard report are: Sales managers, sales team members.

Other Dashboard reports Often Used in Conjunction with Win Loss Analysis Dashboard Reports

Progressive Sales Departments sometimes use several different Win Loss Analysis Dashboard Reports, along with pipeline funnel reports, marketing and sales KPI reports, opportunity dashboards, sales forecasts and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from CRM and enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics 365 (CRM), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite, Salesforce, Hubspot and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples