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Example of an RGU Sales Dashboard for Media Companies

What is an RGU Sales Dashboard?

Revenue Generating Unit (RGU) Dashboard are considered sales and subscription analysis tools and are used by sales and product managers to analyze metrics related to the subscribers that are producing revenue for the business. Some of the main functionality in this type of KPI report is that it provides analysis of RGU metrics from five different perspectives: 1) Revenue comparison by media company (subsidiary), 2) Monthly trend in Added RGUs, 3) Monthly trend in churned RGUs, 4) Monthly trend in Total RGUs, and 5) Sold quantity by media company comparative group. You find an example of this type of KPI report below.

Purpose of RGU Analysis Dashboards

Media companies use RGU Analysis Dashboards to give managers an easy, self-service way to quickly see trends and comparative RGU data. When used as part of good business practices in Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its revenue growth and customer retention strategies, and it can reduce the chances that managers make slow or no decisions due to lack of clear RGU data.

Example of a RGU Analysis Dashboard

Here is an example of a RGU Sales Dashboard with monthly trend analysis and business unit comparisons.

Media – RGU Sales Analysis

You can find hundreds of additional examples here

Who Uses This Type of KPI report?

The typical users of this type of KPI report are: Executives, VP of Sales, Sales Managers, Budget Managers.

Other Reports Often Used in Conjunction with RGU Analysis Dashboards

Progressive Sales and Financial Planning & Analysis (FP&A) departments sometimes use several different RGU Analysis Dashboards, along with churn reports, subscription reports, sales forecasts, consolidating profit & loss reports, annual budgets, financial dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

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