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Example of a Brand Analysis Sales Dashboard for Media Companies

What is a Brand Analysis Sales Dashboard?

Brand Analysis Dashboards are considered sales and marketing monitoring tools and are used by managers to compare different perspectives of sales performance to historical data. Some of the main functionality in this type of report is that it displays metrics graphically from for different perspectives: 1) Current year (CY) versus prior year (PY) revenue by company, 2) CY versus PY revenue by media service, 3) CY versus PY revenue by offering type, and 4) CY versus PY quantity (e.g. subscriptions) sold. You find an example of this type of report below.

Purpose of Brand Analysis Sales Dashboards

Media companies use Brand Analysis Sales Dashboards to easily review sales performance from a product offering viewpoint. When used as part of good business practices in Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its revenue growth strategies, and it can reduce the chances that managers’ brand-and product-related decision-making is slowed down because of lack of metrics.

Example of a Brand Analysis Sales Dashboard

Here is an example of a Brand Analysis Sales Dashboard with year-over-year comparative data.

Example of a Brand Analysis Sales Dashboard for Media Companies

Example of a Brand Analysis Sales Dashboard for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Executives, VP of Sales, Product Managers, Marketing Managers, Sales Managers, Budget Managers.

Other Reports Often Used in Conjunction with Brand Analysis Sales Dashboards

Progressive Sales and Financial Planning & Analysis (FP&A) departments sometimes use several different Brand Analysis Sales Dashboards, along with sales dashboards, sales forecasts, consolidating profit & loss reports, annual budgets, financial dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples

Example of a Sales Report for Media Companies

What is a Sales Report for Media Companies?

Media Sales Reports are considered revenue analysis tools and are used by sales executives to analyze revenues across categories and subsidiaries/locations. Some of the main functionality in this type of report is that it shows sales by category, category group and company for any chosen period. Columns in the report include: The last four quarters with a total, total sales last year, variance amount and variance in percent. Each media category has sub-totals and everything is summarized to a grand total. You find an example of this type of report below.

Purpose of Consolidated Media Sales Reports

Media companies use Consolidated Media Sales Reports to get a clear picture of quarterly performance as well as revenue growth compared to prior year. When used as part of good business practices in Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its marketing and sales strategies, and it can reduce the chances that managers make slow or no decisions due to lack of clear sales data.

Example of a Consolidated Media Sales Report

Here is an example of a Media Sales Report with details across categories and subsidiaries.

Example of a Sales Report for Media Companies

Example of a Sales Report for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Executives, VP of Sales, Sales Managers, Budget Managers.

Other Reports Often Used in Conjunction with Consolidated Media Sales Reports

Progressive Sales and Financial Planning & Analysis (FP&A) departments sometimes use several different Consolidated Media Sales Reports, along with sales dashboards, sales forecasts, profit & loss reports, annual budgets, financial dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples

Example of a Profit & Loss Variance Report for Media Companies

What is a Profit & Loss Variance Report for Media Companies?

Profit & Loss Variance Reports are considered monthly analysis tools and are used by executives and financial leaders to review profit margins and variances. Some of the main functionality in this type of report is that it is combines charts and a typical P&L layout with dynamic rows that automatically includes new general ledger (GL) accounts. The charts highlight KPIs for Revenues, Profit, Profit Margin, and Revenue per Employee. The detailed figures include: Actuals for the month, Actuals for the same month last year, Variance, Variance in percent, Budget for the current month with variances, Actual year-to-date (YTD) current year, and Actual year-to-date (YTD) prior year with variances. You find an example of this type of report below.

Purpose of Profit & Loss Variance Reports

Media companies use Profit & Loss Variance Reports to give managers a clear financial picture of the business and in an easily readable format. When used as part of good business practices in Executive and Financial Planning & Analysis (FP&A) departments, a company can improve its decision-making and grow related revenues, and it can reduce the chances that managers miss the “story” behind the numbers.

Example of a Profit & Loss Variance Report

Here is an example of a Profit & Loss Report with charts, traffic light indicators and a modern layout.

Example of a Profit & Loss Variance Report for Media Companies

Example of a Profit & Loss Variance Report for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Board Members, CEOs and other executives, Financial Managers.

Other Reports Often Used in Conjunction with Profit & Loss Reports

Progressive Executive and Financial Planning & Analysis (FP&A) departments sometimes use several different Profit & Loss Reports, along with balance sheets, cash flow statements, profit & loss budgets, annual budgets, financial dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples

Example of a Sales Forecast Model for Media Companies

What is a Sales Forecast Model for Media Companies?

Sales Forecast Models are considered planning tools and are used by sales and budget managers to estimate the revenue from subscriptions, advertising, etc. for the remainder of the year. Some of the main functionality in this type of input template is that it automatically displays the actual data for the historical months and opens the remainder periods of the year for input. The rows list the media categories (print copies, subscriptions, advertising, etc.) by media brand. The bottom of the form shows the grand total actual and forecasted revenues by month. You find an example of this type of input template below.

Purpose of Sales Forecast Input Models

Media companies use Sales Forecast Input Models to speed up and simplify data entry of sales forecasts. When used as part of good business practices in Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its forecasting accuracy and related sales tactics, and it can reduce the chances that overspending that are caused by over-optimistic revenue plans occurs.

Example of a Sales Forecast Input Model

Here is an example of a Sales Forecast Input Template with actual data and data entry for remaining months of the year.

Example of a Sales Forecast Model for Media Companies

Example of a Sales Forecast Model for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Input template?

The typical users of this type of input template are: VP of Sales, Sales Managers, Budget Managers.

Other Reports Often Used in Conjunction with Sales Forecast Input Models

Progressive sales and Financial Planning & Analysis (FP&A) departments sometimes use several different Sales Forecast Input Models, along with profit & loss budgets, payroll budgets, capex budgets, variance reports, financial dashboards, budget dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples