What is a Sales Dashboard with Volume and Price by Region and Product?

Sales Dashboards with store and product detail are considered sales analysis tools and are used by regional managers and product managers to analyze the main reasons store/region and item sales are above or below budget. Some of the main functionality in this type of dashboard is that it shows how much of a budget variance comes from price factors versus quantity sold. The dashboard provides four perspectives: 1) A matrix with actual, budget revenue and it shows how much of the variance comes from volume versus price. Note that the user can drill down on the ‘+” sign to store and then to product group and product, 2) Trend chart with volume and price variance per month, 3) KPIs for price variance, volume variance and total variance, and 4) Total variance trend with price and volume in monthly stacked column bars. Using the parameter slider in the top left corner, the user can quickly expand or narrow the from-to date ranges in the analysis. You find an example of this type of dashboard below.

Purpose of Store and Product Sales Variance Dashboards

Retail organizations use Store and Product Sales Variance Dashboards to give managers deep insight into sales variances versus budgets and actual prior year. When used as part of good business practices in Financial Planning & Analysis (FP&A) and product/sales departments, an organization can improve and speed up its regional, store and product strategies and increase revenues, and it can reduce the chances that low performing areas are not getting timely attention.

Store and Product Sales Variance Dashboard Example

Here is an example of a Retail Sales Dashboard with regional, store and product drill-down.

Sales Dashboard for Retail Companies with Volume and Price by Region and Product

Sales Dashboard for Retail Companies with Volume and Price by Region and Product

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: CFOs, analysts, regional managers, store managers, ecommerce managers, price managers, product managers.

Other Reports Often Used in Conjunction with Store and Product Sales Variance Dashboards

Progressive Financial Planning & Analysis (FP&A) departments sometimes use several different Sales Variance Dashboards, along with financial dashboards, profit & loss reports, sales reports, sales forecast, annual budgets and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples