What is a Revenue Dashboard for Media Companies?

Revenue Dashboards are considered financial analysis tools and are used by executives and sales managers to monitor revenues across business units, products and customers. Some of the main functionality in this type of dashboard is that it enables analysis across five different perspectives, including: 1) Total revenue, 2) Actual and budgeted revenue by business unit, 3) Revenue contribution (%) by division, 4) Top ten customers, and 5) Revenue by product (or service). You find an example of this type of dashboard below.

Purpose of Revenue Dashboards

Media companies use Revenue Dashboards to enable leaders with a self-service interface to easily see the main contributors to the company’s top line. When used as part of good business practices in Executive, Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its growth strategies and increase revenues, and it can reduce the chances that lack of good performance insight leads to delayed decisions.

Example of a Revenue Dashboard

Here is an example of a Revenue Dashboard with actual and budget analysis as well as comparisons of top contributors across customers, products and business locations.

Example of a Revenue Dashboard for Media Companies

Example of a Revenue Dashboard for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Sales managers, executives, analysts, CFOs.

Other Reports Often Used in Conjunction with Revenue Dashboards

Progressive Executive, Sales and Financial Planning & Analysis (FP&A) departments sometimes use several different Revenue Dashboards, along with detailed sales reports, profit & loss reports, financial dashboards, sales forecasts, annual budgets and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples