What is a Food & Beverage Sales Report by Location?

Food & Beverage (F&B) Sales Reports are considered essential performance analysis tools and are used by venue managers and financial managers to monitor key sales metrics related to F&B revenues from events/games. Some of the main functionality in this type of report is that it starts with a summary of F&B sales by category and in the main body of the report, the columns dynamically list all the games/events for the chosen time range. In the rows you find each F&B category with a roll-up to the concession/restaurant that sold them. Every row can be expanded to drill down into each F&B item. On the far right it provides a total for all the games/events as well a column (not visible in the screenshot) that displays each F&B item as a percent of total sales for that location. You find an example of this type of report below.

Purpose of Food and Beverage Sales Reports by Concession Location

Sports organizations use Food and Beverage Sales Reports by Concession to easily see the sales performance of F&B items by location in the venue. When used as part of good business practices in Financial Planning & Analysis (FP&A) departments, a company can improve its revenues and speed up decisions related to food and beverage items, and it can reduce the chances that poor performing vendors and F&B categories lead to sub-optimized sales.

Example of a Food and Beverage Sales Report by Concession

Here is an example of a Food & Beverage report with sales per game, per item/category and restaurant/concession.

Example of a Food & Beverage Sales Report by Location for Venues and Professional Sports Teams

Example of a Food & Beverage Sales Report by Location for Venues and Professional Sports Teams

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Revenue managers, financial executives, venue managers, F&B managers.

Other Reports Often Used in Conjunction with Food and Beverage Sales Reports

Progressive Financial Planning & Analysis (FP&A) departments sometimes use several different Food and Beverage Sales Reports by Concession Location, along with detailed F&B sales reports, profit & loss reports, KPI dashboards, sales budgets and forecasts and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

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