What is a Customer Acquisition Dashboard?

Customer Acquisition Dashboards are considered customer analysis tools and are used by executives, marketing and product managers to analyze metrics and trends related to new customers. Some of the main functionality in this type of dashboard is that it provides easy insight into customer behavior from four different perspectives, including: 1) Top loan balances by category, 2) Total loan balance by bank branch, 3) Table with customer metrics as well as totals: Loan balance, interest rate, transfer rate, net interest margin, interest amount, and 4) Monthly trend with loan balance and margin. The dashboard is interactive so, as an example, if the user clicks on a specific customer the entire dashboard filters down to only show data for that selection. You find an example of this type of dashboard below.

Purpose of Customer Acquisition Dashboards

Banks use Customer Acquisition Dashboards to enable managers to quickly get a picture of customer product preferences and related financial impact. When used as part of good business practices in Sales/Customer Acquisition and Financial Planning & Analysis (FP&A) departments, a company can improve its customer- and marketing strategies and increase related revenues, and it can reduce the chances that sales and product managers sub-optimize their offerings and marketing decisions.

Example of a Customer Acquisition Dashboard

Here is an example of a Customer Acquisition Dashboard with loan balances and margin trends.

Example of a Customer Acquisition Dashboard for Banks

Example of a Customer Acquisition Dashboard for Banks

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Executives, marketing managers, product managers, sales managers.

Other Reports Often Used in Conjunction with Customer Acquisition Dashboards

Progressive Sales/customer Acquisition and Financial Planning & Analysis (FP&A) departments sometimes use several different Customer Acquisition Dashboards, along with financial statements, product dashboards, loan dashboards, KPI reports, call reports, detailed customer reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples