Media – User Behavior Analysis

What is a User Behavior Dashboard? User Behavior Dashboards are considered operational analysis tools and are used by marketing and content managers to monitor key user metrics and trends. Some of the main functionality in this type of dashboard is that it enables graphical analysis of user behavior from four different perspectives, including: 1) Streaming hours by device (such as cell phone, desktop, smart TV, tablet), 2)Monthly trends in average views per user, 3) Monthly hours in average streaming hours per user, and 4) Monthly trend in user sharing credentials. You find an example of this type of dashboard below.

Purpose of User Behavior Dashboard Media companies deploy User Behavior Dashboard to get a real time view of KPIs and trends related to their users. When used as part of good business practices in Product and Marketing departments, a company can improve its content and delivery strategies, and it can reduce the chances that decisions are slower than needed due to lack of clear data insights.

Who Uses This Type of Dashboard? The typical users of this type of dashboard are: Category managers, media managers, media analysts, sales managers, marketing managers. Other Reports Often Used in Conjunction with User Behavior Dashboard Progressive Product and Marketing departments sometimes use several different User Behavior Dashboard, along with detailed user behavior reports, subscriber and churn reports, sales forecasts, user forecasts, annual budgets and other management and control tools.

Where Does the Data for Analysis Originate From? The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others. In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional xFP&A solutions.

Built for media finance teams and aligned with Solver's xFP&A platform, this Solver report template connects directly to your ERP data via the Solver Data Warehouse, enabling near real-time analysis with minimal setup. Designed for QuickStart deployment, it can be activated rapidly so your team can focus on analysis and decisions — not data preparation.

What is the Media – User Behavior Analysis in Solver? The Media – User Behavior Analysis is a pre-built xFP&A report template in Solver designed for media organizations. It delivers key financial and operational metrics in a single, easy-to-use interface — purpose-built for media finance workflows.

Who uses this Solver report template? Finance leaders at media organizations — including CFOs, FP&A managers, and media finance teams — use this template to get fast, reliable answers without waiting on IT or building custom reports. It supports both day-to-day monitoring and strategic decision-making.

Where does the data come from? Data is sourced automatically from your ERP system through the Solver Data Warehouse, which integrates with platforms such as Microsoft Dynamics 365 Business Central, Dynamics 365 Finance, Acumatica, Sage Intacct, and other leading ERP solutions. CRM and subscription billing platforms can also be connected for a unified view of subscription and advertising revenue. Once connected, the template updates in near real-time with no manual data entry required.

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