Purpose of Customer Acquisition Dashboards Banks use Customer Acquisition Dashboards to enable managers to quickly get a picture of customer product preferences and related financial impact. When used as part of good business practices in Sales/Customer Acquisition and Financial Planning & Analysis (FP&A) departments, a company can improve its customer- and marketing strategies and increase related revenues, and it can reduce the chances that sales and product managers sub-optimize their offerings and marketing decisions.
Example of a Customer Acquisition Dashboard Here is an example of a Customer Acquisition Dashboard with loan balances and margin trends.
Who Uses This Type of Dashboard? The typical users of this type of dashboard are: Executives, marketing managers, product managers, sales managers. Other Reports Often Used in Conjunction with Customer Acquisition Dashboards Progressive Sales/customer Acquisition and Financial Planning & Analysis (FP&A) departments sometimes use several different Customer Acquisition Dashboards, along with financial statements, product dashboards, loan dashboards, KPI reports, call reports, detailed customer reports and other management and control tools.
Where Does the Data for Analysis Originate From? The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others. In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.
What Tools are Typically used for Reporting, Planning and Dashboards? Examples of business software used with the data and ERPs mentioned above are:
- Native ERP report writers and query tools
- Spreadsheets (for example Microsoft Excel)
- Corporate Performance Management (CPM) tools (for example Solver)
- Dashboards (for example Microsoft Power BI and Tableau)
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TAGS: Reporting, Planning, Forecasting, Analysis, Budgeting, CPM, KPIs, ERP, Dashboards, Financial Reporting, Template Library