What is a Store Performance Dashboard for a Retail Company?

Store performance reports are considered operational dashboards and are used by corporate offices and regional managers to analyze store sales and to benchmark performance. Some of the main functionality in this type of dashboard is that it it compares actual and budget revenues and profit across stores. It also shows the monthly trend for these two metrics. The two pie charts displays the top 5 and bottom 5 store locations. The dashboard also shows square foot per store and revenue per square foot per store. You find an example of this type of dashboard below.

Purpose of Store Performance Dashboards

Retailers use Store Performance Dashboards to make it easy for managers to analyze and benchmark KPIs across a chosen group of store locations. When used as part of good business practices in a retail operations department, a company can improve its decision-making related to store management, products and other performance variables as well as reduce the chances that executives don’t have good visibility to the large variations in store performance as soon as numbers are available.

Store Performance Dashboard Example

Here is an example of a Store Performance Dashboard with budget variance analysis and benchmarking.

Example of a Store Performance Dashboard for a Retail Company

Example of a Store Performance Dashboard for a Retail Company

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Retail executives, CFOs, regional managers, store managers.

Other Dashboards Often Used in Conjunction with Store Performance Dashboards

Progressive retail operations departments sometimes use several different Store Performance Dashboards, along with general sales forecasts and budgets, sales dashboards, profit & loss reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from management systems or enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples