What is a New Customer Acquisition Report for Banks?

New Customer Acquisition Reports are considered growth and profitability analysis tools and are used by sales managers and leaders to monitor new customer growth and profitability metrics. Some of the main functionality in this type of report is that it shows new customer KPIs for any given month and branch. The rows list new customers and key columns include detail and totals for: Average product balance, Net interest amount, Monthly cost, SFAS cost and Net profit. You find an example of this type of report below.

Purpose of New Customer Acquisition Reports

Banks use New Customer Acquisition Reports to easily analyze the quantity of new customers a branch has acquired and the level of profitability associated with each customer and in total. When used as part of good business practices in Production- and Account Management departments, a bank can improve its revenue growth strategies, and it can reduce the chances that unprofitable tactics are not quickly addressed.

Example of a New Customer Acquisition Report

Here is an example of a New Customer Acquisition Report with a detailed listing of new customers for any given month as well as related KPIs.

Example of a New Customer Acquisition Report for Banks

Example of a New Customer Acquisition Report for Banks

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Account executives, production managers, branch managers, analysts.

Other Reports Often Used in Conjunction with New Customer Acquisition Reports

Progressive Production- and Account Management departments sometimes use several different New Customer Acquisition Reports, along with financial statements, annual budgets, sales forecasts, KPI dashboards, customer dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from bank systems and enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples