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Example of a User Behavior Dashboard for Media Companies

What is a User Behavior Dashboard?

User Behavior Dashboards are considered statistical analysis tools and are popular with media executives and content managers to help analyze monthly trends in user metrics. Some of the main functionality in this type of dashboard is that it shows monthly subscriber trends from six different perspectives: 1) Total US versus international subscribers, 2) Average views per subscriber, 3) Average total hours streaming, 4) Monthly hours streaming per platform (pc vs mobile), 5) Binge watch users for current year vs prior year, and 6) Users sharing account credentials current year versus prior year. You find an example of this type of dashboard below.

Purpose of User Behavior Dashboards

Media companies take advantage of User Behavior Dashboards to easily detect changes in patterns and monitor declines or improvements in KPIs. When used as part of good business practices in Subscription Sales and Content departments, a company can improve its revenue growth strategies, and it can reduce the chances that managers don’t quickly notice problems and outliers in user metrics.

Example of a User Behavior Dashboard

Here is an example of a Use Behavior Analysis Dashboard with monthly KPI trends.

Example of a User Behavior Dashboard for Media Companies

Example of a User Behavior Dashboard for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Executives, Subscription Managers, Marketing Managers, Category Managers.

Other Reports Often Used in Conjunction with User Behavior Dashboards

Progressive Subscription Sales and Content departments sometimes use several different User Behavior Dashboards, along with churn reports, subscription reports, sales forecasts, profit & loss reports, annual budgets, financial dashboards, KPI dashboards, category dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples