What is a Top Ten Members by Profitability Report?

Top Members by Profitability Reports are considered customer ranking reports and are used by managers and account executives to get a snapshot of the top most profitable members. Some of the main functionality in this type of report is that it groups the top 10 members by branch location and then ranks them based on profitability. The columns include: Average account balance, Total revenue, Total expense, and Net profit. The color indicators help the user quickly see important metrics. You find an example of this type of report below.

Purpose of Top Members by Profitability Reports

Credit Unions use Top Members by Profitability Reports to at any time be able to identify their most important members at the branch level and overall. When used as part of good business practices in Executive- and Account Management departments, a company can improve its member retention strategies, and it can reduce the chances that top members are not getting the optimal nurturing.

Example of a Top Members by Profitability Report

Here is an example of a Top Ten Member Report that ranks members based on profitability and groups them by branch.

Example of a Top Ten Members by Profitability Report for credit unions

Example of a Top Ten Members by Profitability Report for credit unions

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Account executives, production managers, branch managers, analysts.

Other Reports Often Used in Conjunction with Top Members by Profitability Reports

Progressive Executive- and Account Management departments sometimes use several different  Members Profitability Reports, along with detailed member transaction reports, financial statements, annual budgets, KPI dashboards, Member dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from membership systems and enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples