What is a Ticket Sales Dashboard?

Ticket Sales Dashboards are considered revenue analysis tools and are used by analysts and ticket sales managers to monitor sales by ticket vendor and seat type. Some of the main functionality in this type of dashboard is that it provides analysis from four different perspectives: 1) Pie chart – Total ticket sales by seat type for the current and prior year seasons, 2) Column chart – Total ticket sales by seat type for the current and prior year seasons, 3) Pie chart – Total ticket sales by vendor for the current and prior seasons, and 4) Column chart – Total ticket sales by vendor for current versus prior season, ranked by vendor sales. Using the filters on the top of the screen, the user can filter by year, regular season/pre-season/Post-season as well as Home/Away games. You find an example of this type of dashboard below.

Purpose of Ticket Sales Dashboards

Professional sports organizations use Ticket Sales Dashboards to give managers an easy, single screen interface to monitor essential ticket sales metrics. When used as part of good business practices in Financial Planning & Analysis (FP&A) and Ticket Sales departments, an organization can improve its revenues and related strategies, and it can reduce the chances that any ticket vendor or seat type performance issues are not quickly discovered.

Example of a Ticket Sales Dashboard

Here is an example of a Ticket Sales Dashboard with analysis of vendor and venue seating sales metrics.

Example of a Ticket Sales Dashboard for Professional Sports Organizations

Example of a Ticket Sales Dashboard for Professional Sports Organizations

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Team owners, executives, CFOs, Ticket Sales Managers.

Other Reports Often Used in Conjunction with Ticket Sales Dashboards

Progressive Financial Planning & Analysis (FP&A) and Ticket Sales departments sometimes use several different Ticket Sales Dashboards, along with profit & loss reports, annual budgets, sales forecasts, revenue dashboards, detailed ticket sales reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples