What is a Subscription Revenue by Customer Report?

Subscription revenue reports with customer detail are considered customer reports and are often used by sales managers to analyze monthly sales and revenue per customer. Some of the key functionality in this type of report is that it shows monthly subscription revenue per customer. It also calculates average revenue per customer as well each customer’s % of the average. The figures and the column chart are ranked from high to low performer. You find an example of this type of report below.

Purpose of Customer-Focused Subscription Revenue Reports

Companies and organizations use Customer-Focused Subscription Revenue Reports to track each customer’s contribution to the current month’s revenue. When used as part of good business practices in a sales department, a company can improve its ability to quickly spot top and bottom performers as well as reduce the chances that sales issues at the customer level go undetected.

Customer-Focused Subscription Revenue Report Example

Here is an example of a Subscription Revenue by Customer.

Subscription Revenue by Customer Report Example

Subscription Revenue by Customer Report Example

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Sales Managers.

Other Reports Often Used in Conjunction with Customer-Focused Subscription Revenue Reports

Progressive sales Departments sometimes use several different Customer-Focused Subscription Revenue Reports, along with subscription dashboards, detailed customer sales reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Binary Stream, Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples