What is a Sales Report by Store and Region?

Retail sales reports by location are considered revenue analysis tools and are often used by corporate, regional and store managers to track sales performance for each store and the regions they roll up to. Some of the key functionality in this type of report is that it compares actual to last year and actual to budget for store- and regional sales. The year-to-date columns can be expanded to see each individual month. The traffic lights highlight important variances. You find an example of this type of report below.

Purpose of Sales Reports by Store and Region

Retail companies use Sales Reports by Store and Region to make it easy for managers to quickly get a complete picture of sales performance across all locations and geographies. When used as part of good business practices in a Financial Planning & Analysis (FP&A) department, a company can improve its corporate revenue analysis and decision-making as well as reduce the chances that poor performance goes undeteced for a longer time than necessary.

Sales Reports by Store and Regio Example

Here is an example of a self-service, web-based Retail Sales Report by store and region.

Example of a Sales Report by Store and Region for a Retail Company

Example of a Sales Report by Store and Region for a Retail Company

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Corporate executives, store managers, regional managers.

Other Reports Often Used in Conjunction with Sales Reports by Store and Region

Progressive Financial Planning & Analysis (FP&A) Departments sometimes use several different Sales Reports by Store and Region, along with sales forecasts and budgets, sales dashboards, profit & loss reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples