What is a Sales Report by Product and Store?

Product and store sales reports are considered essential operational analysis tools and are used by sales and product category managers to compare performance by store and region. Some of the main functionality in this type of dashboard report is that it combines variance analysis with store benchmarking. The columns display major product categories and within each of these the user finds current month, same period last year and variances. The rows dynamically list the chosen regions and the store locations within each region. You find an example of this type of dashboard report below.

Purpose of Product and Store Sales Reports

Retail businesses use Product and Store Sales Reports to benchmark sales performance across stores and regions. When used as part of good business practices in retail operations, a company can improve its store and territory decisions as well as reduce the chances that to underperformers go undetected for longer periods of time.

Product and Store Sales Report Example

Here is an example of a Sales Report comparing stores and product categories.

Example of a Sales Report by Product and Store for a Retail Company

Example of a Sales Report by Product and Store for a Retail Company

You can find hundreds of additional examples here

Who Uses This Type of Dashboard report?

The typical users of this type of dashboard report are: Executives, store and regional managers, category managers.

Other Dashboard reports Often Used in Conjunction with Product and Store Sales Reports

Progressive retail operations departments sometimes use several different Product and Store Sales Reports, along with general sales forecasts and budgets, sales dashboards, KPI dashboards, consolidation reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from management systems or enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples