What is a Sales Opportunity Recommendation Dashboard?

Opportunity Recommendation Dashboards are considered sales optimization tools and are used by sales managers and the sales team to get an automatically ranked list of opportunities to focus on before and after final approval. Some of the main functionality in this type of dashboard is that it looks at a number of factors and then uses algorithms to rank all opportunities that a sales person should focus on first. These factors include: 1) Customer distance from sales person, 2) Sales person track record, 3) Estimated revenue, 4) Estimated close date, and 5) Entered probability. The dashboard than comes up with a weighted probability for each opportunity and uses this metric to rank the list of potential deals. The charts and KPIs are supplementary information to show sales executives a bigger picture of the pipeline. The filters on the left of the dashboard enable the user to select specific sales people and specific industries. You find an example of this type of dashboard below.

Purpose of Sales Opportunity Recommendation Dashboards

Companies use Sales Opportunity Recommendation Dashboards to automatically recommend which opportunities a sales person should work on first. When used as part of good business practices in a Sales department, an organization can improve its win ratio and increase revenues, and it can reduce the chances of sales people and their managers accidentally prioritize less attractive opportunities.

Sales Opportunity Recommendation Dashboard Example

Here is an example of a Sales Opportunity Optimization Dashboard.

Sales Opportunity Recommendation Dashboard Example

Sales Opportunity Recommendation Dashboard Example

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Chief Revenue Officers, VP of Sales, Sales Managers, Sales Managers, Sales Team Members.

Other Dashboards and Reports Often Used in Conjunction with Sales Opportunity Recommendation Dashboards

Progressive Sales departments sometimes use several different Sales Opportunity Recommendation Dashboards, along with CRM reports, opportunity reports, pipeline reports, pipeline dashboards, sales dashboards, sales performance reports, win/loss reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from corporate performance management (CPM/EPM) solutions. Lead, campaign and pipeline data usually originates from a CRM system like Salesforce or Microsoft Dynamics 365 Customer Experience (D365 CE).

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples