What is a Sales Dashboard for Insurance Companies?

Sales Dashboards are considered performance analysis tools and are used by Sales Executives and Product Managers to monitor trends and performance metrics. Some of the main functionality in this type of dashboard is that it enables analysis of sales activity from four different perspectives: 1) 24 month productivity trend with quote amount and premium value, 2) Premium value versus commissions by region, 3) Top producers ranked by sales amount, and 4) Regions ranked by sales amount. You find an example of this type of dashboard below.

Purpose of Sales Dashboards

Insurance companies use Sales Dashboards to enable their managers to easily monitor key sales performance indicators. When used as part of good business practices in insurance sales departments, an organization can improve its revenues and related strategies, and it can reduce the chances that managers end up with delayed or bad decisions due to lack of clear insight.

Example of a Sales Dashboard

Here is an example of a Sales Dashboard with productivity trend analysis and ranked sales performance.

Example of a Sales Dashboard for Insurance Companies

Example of a Sales Dashboard for Insurance Companies

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Executives, sales managers, product managers, CFO’s, analysts.

Other Reports Often Used in Conjunction with Sales Dashboards

Progressive Sales departments sometimes use several different Sales Dashboards, along with detailed sales transaction reports, revenue dashboards, profit & loss reports, sales forecasts, annual budgets and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples