What is a Recurring Revenue and Churn Analysis Report?

Recurring revenue and churn analysis reports are considered subscription management tools and are often used by sales managers and accountants to track important customer and contract metrics. Some of the key functionality in this type of report is that it tracks trends and variances for Monthly Recurring Revenue (MRR), new sales, upgrades, downgrades and churn. It also shows customer count at the beginning and end of the current period. Charts and traffic lights simplifies the analysis. You find an example of this type of report below.

Purpose of Recurring Revenue and Churn Reports

Companies and organizations use Recurring Revenue and Churn Reports to keep a keen eye on how their MRR and the underlying drivers are trending. When used as part of good business practices in a sales and customer service department, a company can improve its managers’ ability to quickly track the performance of their subscription business as well as reduce the chances that valuable time is lost if any opportunities or issues are discovered late.

Recurring Revenue and Churn Report Example

Here is an example of a Subscription Revenue Trend Report with MRR and churn analysis.

Recurring Revenue and Churn Analysis Report Example

Recurring Revenue and Churn Analysis Report Example

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Boards, Executive Teams, CFOs, Sales Managers, Customer Success Managers.

Other Reports Often Used in Conjunction with Recurring Revenue and Churn Reports

Progressive sales and customer service Departments sometimes use several different Recurring Revenue and Churn Reports, along with subscription dashboards, detailed customer billing reports, deferred revenue reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Binary Stream, Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

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