What is a Product Sales with Ranking and Trend Analysis Report?

Product-focused sales reports are considered sales analytics tools and are often used by sales executives and product managers to determine how each product is performing both in terms of volume and sales amount. Some of the key functionality in this type of analytical report is that it combines chart visualizations with a numerical report sections. The top of the report shows products ranked by year-to-date (YTD) sales amounts, the second chart shows actual current year YTD sales versus last year. The numerical section at the bottom shows each product down the rows and each month up to the current period, last year YTD and variance across the columns. You find an example of this type of analytical report below.

Purpose of Product-focused sales reports

Companies and organizations use product-focused sales reports to to get a quick snapshot of product performance with drill down to transactional detail for quick answers. When used as part of good business practices in a sales and product management department, a company can improve its comparative analysis and product performance tracking as well as reduce the chances that underperforming products go undetected for longer than necessary.

Product-focused sales report Example

Here is an example of a Product Sales Report with ranking and monthly trend analysis.

Example of Product Sales with Ranking and Trend Analysis Report

Example of Product Sales with Ranking and Trend Analysis Report

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Who Uses This Type of Analytical report?

The typical users of this type of analytical report are: Sales executives, product managers.

Other Analytical reports Often Used in Conjunction with Product-focused sales reports

Progressive sales and product management Departments sometimes use several different Product-focused sales reports, along with sales summary reports, sales dashboards, regional and sales person reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

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