What is a Product KPI Report?

Product KPI Reports are considered operational analysis tools and are used by executives and product managers to track key metrics by product offering and branch. Some of the main functionality in this type of KPI report is that it can be filtered by any region and period, and it provides both detailed and summarized figures. The three charts on the top of the report show: 1) New and approved applications, 2) Declined applications and customer defaults, 3) Approved amount and default amount. The main body of the report contains the same six metrics as in the charts, and the rows show product figures by credit union branch. You find an example of this type of KPI report below.

Purpose of Product Reports

Credit Unions use Product Reports to give leaders a detailed and summary view of performance across product offerings and branches. When used as part of good business practices in Executive-, Loan- and Financial Planning & Analysis (FP&A) departments, a company can improve its product strategies and profitability, and it can reduce the chances that decisions are being made without a near real-time picture of key product performance metrics.

Example of a Product Report

Here is an example of a Product KPI Report with metrics for applications, approvals, declined customers and defaults as well as actual to budget comparisons.

Example of a Product KPI Report for Credit Unions

Example of a Product KPI Report for Credit Unions

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Who Uses This Type of KPI report?

The typical users of this type of KPI report are: Executives, Loan Managers, Product Managers, Analysts, Regional Managers, Branch Managers.

Other Reports Often Used in Conjunction with Product Reports

Progressive Executive-, Loan- and Financial Planning & Analysis (FP&A) departments sometimes use several different Product Reports, along with product dashboards, detailed and summary loan and credit card reports, profit & loss reports, balance sheets, cash flow statements, budget models, forecasts and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from loan management software and enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples