What is a Monthly Renewal Rate Report?

Monthly renewal reports are considered subscription revenue analysis and prediction tools and are used by CFOs and analysts to monitor customer renewal rates by product. Some of the main functionality in this type of report is that it lists all products (SKUs/Items) down the rows and months across the columns. Trend charts display between each product group comparing the items (SKUs) within that category. The metrics are shown as percent renewal rate. You find an example of this type of report below.

Purpose of Renewal Rate Trend Reports

Technology companies use Renewal Rate Trend Reports to keep a close eye on their customers’ subscription renewals and its effect on recurring revenues. When used as part of good business practices in Accounting departments, a company can improve its revenues and strategies related to pricing and renewal offers, and it can reduce the chances that managers don’t quickly discover customer churn issues at the product level.

Example of a Renewal Rate Trend Report

Here is an example of a Monthly Subscription Renewal Report with trend chart and renewal rates for products and services.

This example shows a Monthly Renewal Rate Report for a technology company, which helps managers improve decisions related to subscription renewal strategies. 100s of additional templates are available through the link below.

This example shows a Monthly Renewal Rate Report for a technology company, which helps managers improve decisions related to subscription renewal strategies. 100s of additional templates are available through the link below.

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: CFOs, analysts, accountants, subscription renewal managers.

Other Reports Often Used in Conjunction with Renewal Rate Trend Reports

Progressive Accounting departments sometimes use several different Renewal Rate Trend Reports, along with ARR and MRR reports, churn reports, subscription revenue dashboards, sales forecast and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples