What is an Executive Dashboard?

Executive dashboard are considered business monitoring tools and are used by CEOs and senior leaders to easily track performance across key business areas in a pharma business. Some of the main functionality in this type of dashboard is that it provides a single screen to analyze business KPIs from five different perspectives: 1) Top sales producers ranked by gross and net sales, 2) Revenues from the top sales channels, 3) Pharma product sales by volume, 4) Top payers ranked, and 5) Monthly trend in gross and net sales. You find an example of this type of dashboard below.

Purpose of Executive Dashboards

Pharmaceutical companies use Executive Dashboards to give managers an easy way to monitor performance in key business areas. When used as part of good business practices in Financial Planning & Analysis (FP&A) departments, an organization can improve its strategic and tactical decisions, and it can reduce the chances that underperforming areas don’t get timely attention.

Example of a Executive Dashboard

Here is an example of an Executive Pharma Dashboard with monthly trend analysis as well as ranked sales metrics by producer, channel, payer and product.

Example of an Executive Dashboard for Pharmaceutical Companies

Example of an Executive Dashboard for Pharmaceutical Companies

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: CEOs, CFOs, COOs, Sales Executives, Board of Directors.

Other Reports Often Used in Conjunction with Executive Dashboards

Progressive Financial Planning & Analysis (FP&A) departments sometimes use several different Executive Dashboards, along with profit & loss reports, annual budgets, sales forecasts, detailed sales reports, revenue dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples