What is a Digital Media Web Analytics Dashboard?

Web Analytics Dashboards are considered operational analysis tools and are used by marketing and web-site managers to analyze trends and anomalies in web visitor metrics. Some of the main functionality in this type of dashboard is that it provides monthly trend analysis per online publication. The example has four different perspectives: 1) Average visitor duration, 2) Visitors per traffic source, 3) Pages per visit, and 4) Total visits. You find an example of this type of dashboard below.

Purpose of Web Analytics Dashboards for Digital Magazines

Media companies use Web Analytics Dashboards to get a clear understanding of monthly trends for key visitor metrics. When used as part of good business practices in Digital Magazine departments, a company can improve its content and marketing strategies, and it can reduce the chances that trends in user behaviors go undetected.

Example of a Web Analytics Dashboard for a Digital Magazine

Here is an example of a Digital Media Web Analytics Dashboard with monthly trend data.

Example of a Digital Media Web Analytics Dashboard for Media Companies

Example of a Digital Media Web Analytics Dashboard for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Marketing Managers, Digital Media Managers, Web Site Managers.

Other Reports Often Used in Conjunction with Web Analytics Dashboards for Digital Magazines

Progressive Digital Magazine departments sometimes use several different Web Analytics Dashboards for Digital Magazines, along with web analytics transaction reports, user analytics dashboards, content reports and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples