What is a Customer and Product Revenue Dashboard?

Customer and Product Revenue Dashboards are considered sales and tactical analysis tools and are used by sales & marketing executives and product managers to explore key revenue drivers from multiple perspectives. Some of the main functionality in this type of dashboard is that it offers interactive graphical KPI analysis, including views of: 1) New customer and product count, 2) Sales and margin ranked by customer, 3) Revenues ranked by top product performers, 4) Individual product sales as a % of total sales, 5) Revenue and customer rating, and 6) Revenue versus customer attitude. The filters on the top right of the screen enables drill-down to customer, business unit and period. You find an example of this type of dashboard below.

Purpose of Customer and Product Dashboards

Distributors use Customer and Product Dashboards to enable managers to easily monitor key sales, margin and rating metrics with visibility to customers and products. When used as part of good business practices in a Financial Planning & Analysis (FP&A) and Sales department, an organization can improve and speed up its strategic product and go-to-market decisions, and it can reduce the chances that managers only pay attention to higher level revenue figures because they don’t have easy anywhere, anytime access to drill down to detailed data.

Customer and Product Dashboard Example

Here is an example of a Customer and Product Dashboard with revenue, margin and rating analysis.

Distribution – Customer and Product Analysis

You can find hundreds of additional examples here

Who Uses This Type of Dashboard?

The typical users of this type of dashboard are: Sales and marketing executives, product managers, analysts.

Other Reports Often Used in Conjunction with Customer and Product Dashboards

Progressive Financial Planning & Analysis (FP&A) and Sales departments sometimes use several different Customer and Product Dashboards, along with detailed sales reports, trend reports, financial dashboards, sales forecasts, financial statements and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples