What is a Brand Analysis Sales Dashboard?

Brand Analysis Dashboards are considered sales and marketing monitoring tools and are used by managers to compare different perspectives of sales performance to historical data. Some of the main functionality in this type of report is that it displays metrics graphically from for different perspectives: 1) Current year (CY) versus prior year (PY) revenue by company, 2) CY versus PY revenue by media service, 3) CY versus PY revenue by offering type, and 4) CY versus PY quantity (e.g. subscriptions) sold. You find an example of this type of report below.

Purpose of Brand Analysis Sales Dashboards

Media companies use Brand Analysis Sales Dashboards to easily review sales performance from a product offering viewpoint. When used as part of good business practices in Sales and Financial Planning & Analysis (FP&A) departments, a company can improve its revenue growth strategies, and it can reduce the chances that managers’ brand-and product-related decision-making is slowed down because of lack of metrics.

Example of a Brand Analysis Sales Dashboard

Here is an example of a Brand Analysis Sales Dashboard with year-over-year comparative data.

Example of a Brand Analysis Sales Dashboard for Media Companies

Example of a Brand Analysis Sales Dashboard for Media Companies

You can find hundreds of additional examples here

Who Uses This Type of Report?

The typical users of this type of report are: Executives, VP of Sales, Product Managers, Marketing Managers, Sales Managers, Budget Managers.

Other Reports Often Used in Conjunction with Brand Analysis Sales Dashboards

Progressive Sales and Financial Planning & Analysis (FP&A) departments sometimes use several different Brand Analysis Sales Dashboards, along with sales dashboards, sales forecasts, consolidating profit & loss reports, annual budgets, financial dashboards, KPI dashboards and other management and control tools.

Where Does the Data for Analysis Originate From?

The Actual (historical transactions) data typically comes from enterprise resource planning (ERP) systems like: Microsoft Dynamics 365 (D365) Finance, Microsoft Dynamics 365 Business Central (D365 BC), Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, Microsoft Dynamics SL, Sage Intacct, Sage 100, Sage 300, Sage 500, Sage X3, SAP Business One, SAP ByDesign, Acumatica, Netsuite and others.

In analyses where budgets or forecasts are used, the planning data most often originates from in-house Excel spreadsheet models or from professional corporate performance management (CPM/EPM) solutions.

What Tools are Typically used for Reporting, Planning and Dashboards?

Examples of business software used with the data and ERPs mentioned above are:

  • Native ERP report writers and query tools
  • Spreadsheets (for example Microsoft Excel)
  • Corporate Performance Management (CPM) tools (for example Solver)
  • Dashboards (for example Microsoft Power BI and Tableau)

Corporate Performance Management (CPM) Cloud Solutions and More Examples