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Turn your data into a strategic, competitive advantage

Running a business is not an easy task. If you want to succeed in your business, it is essential that you spend your time and money not only using the best tools to manage your business, but also to find the most effective and profitable ways. Your business is as strong as you and the tools you offer to ensure the success of your business. Data intelligence is one of the best tools you can use not only to manage your business, but also to grow it.

What is Data Intelligence?

Data intelligence consists of using different types of data and analyzing them to develop your business or your investments. This data analysis also often refers to when companies collect internal data as a means of assessing their people and their decisions. Different types of data are collected during this data intelligence process, including data mining, business performance, event process and online analysis.[i]

In short, data intelligence is the way to interact and analyze data so that you can get valuable data to help the future of your business. When you use data intelligence, you can better develop these great ideas that will help your business thrive. The data intelligence process only provides you with useful data relevant to your business. Relevant data makes it easier for you to make the right decisions for your business.[ii]

There are different types of Business Intelligence data, including:

  • Big Data

    Big data is not just about the volume of data, but rather the storage of that essential data for later use in analysis. The data is organized so that the data can be analyzed more efficiently and more precisely.

  • Data mining

    Data mining is a process where data is analyzed to find patterns and then organized to make future analysis much more manageable. This analysis and organization allows users not only to predict but also to follow future trends in their industry. With data mining, you can make great forecasts for the future of your business.

  • Event processing

    Once the data has been classified, this data must be processed so that you can draw conclusions. This is what event handling handles. This part of the process is essential not only for predicting future investments as well as for discovering potential problems that need to be resolved immediately, which can eliminate a lot of unpredictability.

  • Online analytics

    Online analysis is vital for data intelligence. It can help you keep track of your marketing campaigns and measure your online traffic to see the success of your site for you. It also allows you to improve the experience of your customers when dealing with your business.

Data-driven decision making

Data-driven decision making is when companies make their important decisions based on the data they have collected rather than just trusting their gut or their observations. Data-driven decision-making has become an essential part of decision-making in recent years, which can also be called data-driven decision-making or data-driven decision management.[iii]

Whether you’re trying to decide on a new product or service, data-driven decision making can help you have a better chance of success with your new offering. In the past, people trusted their instincts and went there. Now, thanks to data-driven intelligence, you can collect data on topics such as newsgroups or examine market demand for your offer.

The essential part of this process is to find the data relevant to your specific needs. You need to find a strategy and find the right questions to answer for help in making specific decisions. This strategy allows you to select the perfect data to help you with the decision you are trying to make. By organizing the data you get through data intelligence, you can better classify the data to help you with any current decision as well as any critical decisions you may have to make in the future.[iv]

Business intelligence

It is important to remember that data intelligence is different from business intelligence. These two concepts are often confused as the same thing and used interchangeably. However, there are distinct differences between these two concepts. For example, data intelligence can focus on the future of a business, while business intelligence is more about organizing data to make it more applicable and useful for business needs.

Business intelligence is the term used to designate the procedural and technical infrastructure that will collect, store and analyze your business data. Business Intelligence takes this data that is analyzed by your business and turns it into easier to understand reports, trends, information and performance measures that can help businesses make more informed decisions.[v]

The point is, business intelligence was created to help business leaders make better, more informed decisions. Managers often made bad decisions because they did not have enough information to make a good decision. BI is the solution to this, using easy-to-see metrics to provide more support to the business owner in making better decisions.
An essential part of this is the Business Intelligence data warehouse. The data warehouse is practically a central repository system where the company stores all structured data in one place. The data warehouse is crucial for a business because it allows them to have easier reporting and analyze the data. You will get better business intelligence when you invest in a data warehouse.

Reports and budgeting

Businesses need to be able to better manage their reports and their budgets. Without an appropriate budget, your profits can quickly fly out the window. Fortunately, Business Intelligence tools usually have financial and other reporting tools that can make your life easier. Through these programs, you can see a dashboard that offers a wide range of information, including payroll, operating expenses, cash flow, CRM and all the other financial data you need to worry about.

How does it help you? By giving you the tools to quickly see the information you need, you can make better financial decisions for your business. You can better budget and plan your investments for the future.

Why is data-driven decision making important?
Before data intelligence, companies trusted their gut when they made decisions for their business. Often it was a dangerous thing to do. As technology evolved, companies had more tools to make more informed decisions. You now have big data that gives you all the information you need to make the best decisions for your business.

Why is data-driven decision making so critical? It is essential to enable businesses to achieve consistent and continuous growth for your business. With data-driven decision making, your business can generate more revenue, create new opportunities, predict future trends, produce actionable information, and allow you to leverage your current business efforts. With this information, your business can not only grow over time, but you can also better tailor your business as needed. Your decisions can make or break your business, and you want to make sure you have the best data to make the best decisions.

There are many advantages to using data-driven decision making, including these most important advantages[vi]:

  • Make better use of data

    You have trusted your instincts for your business for a long time, but that is not all you need for your business. You need data to back up your instincts and allow you to make better decisions. You can access your internal data to test new ideas or learn about trends that will help you grow and succeed. Since the data is organized and the valuable data is classified into different categories, you can easily access the data you need and make better use of that data.

  • Have data rather than opinions

    Data is at the center of every decision, which means there are fewer risks in the decision-making process. You will see the data and can analyze it to see the facts about a specific decision. It’s great to have opinions, but the facts can always help you much further.

The fact is, data intelligence can make a huge difference to the success of your business.


Data intelligence is crucial if you want to see your business succeed. This information will help you better assess where you are now and how to better plan the future of your business. Whether you just want to see the success of new products or services or monitor the success of your marketing strategy, data intelligence provides you with the information you need to make these crucial decisions for your business. Data intelligence is an important area to invest in if you want to increase the success of your business.