This article will focus on the demand for convergence of Business Intelligence and Corporate Performance Management tools and why this benefits mid-market companies.
The latest release of the Gartner Magic Quadrant for Business Intelligence strengthened my conviction that the market will see consolidation between the Business Intelligence/Visualization (BI) and Corporate Performance Management (CPM) vendors. Gartner classifies them in separate quadrants because the respective tools are evaluated differently during the sales process. Furthermore, BI tools usually sell into marketing and sales teams while CPM targets finance and accounting professionals. Consequently, there has been limited Mergers and Acquisitions (M&A) in the space. Note that this article assumes readers are familiar with the basic definitions to focus on a narrative explaining the demand for their convergence.
This article discusses tools that will impact forecasting and analyses for Microsoft Dynamics CRM and Salesforce users.
If your organization has a sales and marketing team, and your organization wants to show your customers that they are a priority, a customer relationship management (CRM) software is probably a good thing to invest in. If you are not familiar with CRM, let me give you a brief overview of it, as well as examples of how CRM can benefit your company.