As document management, reporting and business intelligence comes together, a new era of holistic data and text management begins. This article will explore the world of content intelligence with a focus on the new product category offerings.
In 2007, Gerry Brown, now a Senior Analyst of Customer Engagement & Marketing Technology for Ovum in London, created the term, “content intelligence,” an aggregation of Business Intelligence (BI) and content or document management for improved insight and decision-making power. What had been two disparate processes and sets of data became one as a customer driven term. The concept was simple – professionals would like to be able to not only search for their scanned, virtual documents, but to analyze financial reports and drill down to the text and content that lies outside of already input data in Enterprise Resource Planning (ERP) systems like Microsoft Dynamics and Sage. The concept was more than just another buzz word; it combined and streamlined two different analyses into a singular, more holistic approach to corporate performance management, and it is really starting to build momentum.