People often ask me about our focus on the mid-market. There’s no question this is our area of strength. We’ve always been committed to over-delivering for our partners and customers, most of which happen to be in the mid-market. While we have customers in the multi-billion dollar revenue range, and our BI360 solution can certainly address the needs of any-sized enterprise, we like the mid-market because we know we can out-perform the competition and over-deliver on world-class customer service.
Another reason we thrive in the mid-market is because that’s where we started. Even our old consulting-focused business in the past has always been in the mid-market. We started working with ERP systems and grew our partner channel, all of which are pretty much focused on mid-market and the Microsoft platform.
Lastly, mid-market organizations traditionally haven’t needed—and probably couldn’t have afforded—a full-blown business intelligence solution. When I say business intelligence, I define that as financial reporting, consolidations, operational reporting, budgeting, forecasting, dashboards and data warehousing. We’ve always seen this as a competitive advantage, because our BI360 solution does provide all of these capabilities, and is priced for the mid-market enterprise.
As we continue to develop cutting-edge BI solutions for the mid-market, we’ll also continue to expand and serve those larger customers who want a highly flexible, cost-effective BI solution, some of them are currently using legacy solutions like Hyperion and Cognos and looking for a more modern platform that their business users can manage without constant IT or consulting assistance. But truth be told, we’ll focus on listening to our customers’ needs and develop BI360 accordingly, always thinking about ease-of-use when we develop new functionality, because that’s where we’ve built our foundation from the beginning!
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