People often ask me about our focus on the mid-market. Thereās no question this is our area of strength. Weāve always been committed to over-delivering for our partners and customers, most of which happen to be in the mid-market. While we have customers in the multi-billion dollar revenue range, and our BI360 solution can certainly address the needs of any-sized enterprise, we like the mid-market because we know we can out-perform the competition and over-deliver on world-class customer service.
Another reason we thrive in the mid-market is because thatās where we started. Even our old consulting-focused business in the past has always been in the mid-market. We started working with ERP systems and grew our partner channel, all of which are pretty much focused on mid-market and the Microsoft platform.
Lastly, mid-market organizations traditionally havenāt neededāand probably couldnāt have affordedāa full-blown business intelligence solution. When I say business intelligence, I define that as financial reporting, consolidations, operational reporting, budgeting, forecasting, dashboards and data warehousing. Weāve always seen this as a competitive advantage, because our BI360 solution does provide all of these capabilities, and is priced for the mid-market enterprise.
As we continue to develop cutting-edge BI solutions for the mid-market, weāll also continue to expand and serve those larger customers who want a highly flexible, cost-effective BI solution, some of them are currently using legacy solutions like Hyperion and Cognos and looking for a more modern platform that their business users can manage without constant IT or consulting assistance. But truth be told, weāll focus on listening to our customersā needs and develop BI360 accordingly, always thinking about ease-of-use when we develop new functionality, because thatās where weāve built our foundation from the beginning!
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