Built for the Mid-Market from the Beginning.

People often ask me about our focus on the mid-market. There���s no question this is our area of strength. We���ve always been committed to over-delivering for our partners and customers, most of which happen to be in the mid-market. While we have customers in the multi-billion dollar revenue range, and our BI360 solution can certainly address the needs of any-sized enterprise, we like the mid-market because we know we can out-perform the competition and over-deliver on world-class customer service.
Another reason we thrive in the mid-market is because that���s where we started. Even our old consulting-focused business in the past has always been in the mid-market. We started working with ERP systems and grew our partner channel, all of which are pretty much focused on mid-market and the Microsoft platform.
Lastly, mid-market organizations traditionally haven���t needed���and probably couldn���t have afforded���a full-blown business intelligence solution. When I say business intelligence, I define that as financial reporting, consolidations, operational reporting, budgeting, forecasting, dashboards and data warehousing. We���ve always seen this as a competitive advantage, because our BI360 solution does provide all of these capabilities, and is priced for the mid-market enterprise.
As we continue to develop cutting-edge BI solutions for the mid-market, we���ll also continue to expand and serve those larger customers who want a highly flexible, cost-effective BI solution, some of them are currently using legacy solutions like Hyperion and Cognos and looking for a more modern platform that their business users can manage without constant IT or consulting assistance. But truth be told, we���ll focus on listening to our customers��� needs and develop BI360 accordingly, always thinking about ease-of-use when we develop new functionality, because that���s where we���ve built our foundation from the beginning!